in which the user not only receives a message, but is inside it and interacts with it . The objective of this type of marketing is for the user to have Clipping Path an experience with the brand and feel part of it, as well as generating a very intense memory. To create a user experience of this type, technology is used, especially virtual reality, augmented reality or a projection. So this type of marketing, also known as experiential marketing, is usually applied in face-to-face events, although today augmented reality can even be brought to mobile devices. How to apply immersive marketing in your marketing strategy Immersive marketing can
be applied to any marketing strategy as long as technology can be used for it. These are the best ways to do it: Virtual Reality (VR) : For this type of experience, virtual reality glasses are needed, since it is through them that the user can see a simulated reality in 3D. In order to make the experience as real and believable as possible, there is both image and sound in the simulation. This type of technology can be applied in different ways within a marketing campaign, such as offering a virtual tour of the company's facilities. Augmented Reality (AR) :
It is one of the easiest technologies to apply within an immersive marketing campaign. Simply create an application and the user has access to a mobile device, tablet or computer to create an augmented reality experience. Companies that are dedicated to construction, for example, can use this tool to show the final project. Projection : Although it is not something new, projections are an element that help make the experience totally immersive, especially when audio is also used. One of the most used types of projections in marketing is video mapping, which consists of projecting on a real surface in 3D.