Apr 20, 2022
In Authors Forum
In fact, email marketing remains the most Germany Phone Number List reliable way for busy B2B marketers to engage with potential customers. 79% of B2B marketers cite email as their most lucrative online engagement tool , making Germany Phone Number List it a "tried and tested" method almost unanimously. In this blog post, we'll explore why email is so effective and share with you eight essential elements that will help your B2B email marketing Germany Phone Number List campaign be successful. It's 2021 - why should I use email? While email marketing may seem old-school, it's an important, effective tool for B2B marketers -- and a proven tool for business growth. Numbers don't lie. Marketers have consistently Germany Phone Number List found that for every $1 spent on email marketing, they can generate a $44 ROI. Besides the coveted ROI, another reason email is hot right now is the pandemic. As more Germany Phone Number List people work online, that means B2B employees are checking emails more often and sending more emails. Email activity increased by 22% . It remains a safe place where potential clients can easily deal with B2B brands. B2B Email Marketing Advantages Email marketing offers several Germany Phone Number List useful advantages that continue to make it the top choice for B2B engagement. Since 99% of prospects and customers Germany Phone Number List check their emails daily, it's one of the most consistent tools for generating results. The three most important advantages of email marketing are: It's very cost-effective. Email is considered non-intrusive for the first interaction with a potential customer. Marketers can simply measure and interpret Germany Phone Number List precise campaign results with the right analytics tools. These key advantages are why B2B marketers are advocating email marketing as an essential tool for B2B success even in 2021. 8 Elements of B2B Email Marketing Success Here are eight essential tips to get the most from your B2B email Germany Phone Number List marketing campaigns, whether they're for leads, sales, relationship building, or even customer feedback.